Monday, February 14, 2011
I've decided to try a new feature on my blog. On Mondays I will have a post about something I have been thinking about, writing about, something that God has been teaching me... Those kinds of topics. I expect it will be something where there can be a lot of discussion from you as well. I hope you enjoy this new feature and I look forward to your feedback.
Today's topic came from a discussion I had with a military wife I know. She's upset about the number of commercials that feature soldiers. She complained about them because she believes they're using the military as a way to take advantage of the American public and their patriotic feelings as well as their desire to support the men and woman serving overseas.
It's true that many companies that have nothing to do with the military are using images of soldiers and their families to sell products.
There are other companies, like USAA, which caters only to military families (retired and veterans as well) and their dependents. They've also been running commercials lately with images of soldiers (I don't think I noticed many commercials by them before - I'll have to look it up). I'm guessing the greater frequency has to do with the economy and restrictions put on banks in general. Maybe there just is greater competition and they need to get their name out there more.
Is there a difference between the two companies? Do you think she's right to be offended at either? Should we be using images of our soldiers to sell products like this? I'd really like to hear your view, but whatever it is, I'm sad the military community would think all they're worth to a company is an advantage to gain profit. I stand behind them and pray for their safety. Thank you to all those who serve and their families for their sacrifice for freedom.
Posted by Margaret Metz at 2:07 AM